We developed a new brand identity for Documented NY, a newsroom dedicated to covering immigrants and the policies that shape their lives in New York City.

At the centre of the identity is a refined interpretation of the fingerprint. Reworked into a distinctive and ownable graphic mark, it represents both individuality and record. The symbol reflects the lived experiences of the communities the publication serves while reinforcing the act of documenting stories that might otherwise go unseen.

The result is a clear and purposeful identity that signals trust, visibility and the power of journalism to give people a traceable presence in the public record.